During the transmission of the semifinal of one of the phases of the championship in Rio, on Tuesday, CazéTV brought an innovation to the transmission: a proposal of possible new players for Botafogo through Artificial Intelligence. The channel used ChatGPT to indicate which athletes would play in “Fogão”, reinforcing the importance of technology for the sport.
On the occasion, he also told about the 10 thousand scholarships available for technology courses through the platform Tech power, created by iFood, to help the training and employability of underrepresented groups in technology. Scholarships are an opportunity for young people and adults to have access to programming languages and be inserted in this market that is gaining strength every day, such as the use of Artificial Intelligence for actions that are already traditional in our football, such as the selection of players.
With the action, the reach of CazéTV and the ChatGPT technological demonstration help to make the topic more accessible and show that training in this area can be for everyone. Disclosure contributes to increasing diversity in this environment and to effective social inclusion, at a time when an audience as large as that of football now has access to Potência Tech. Of the 10,000 scholarships announced on the YouTube channel, there are still 5,000 available until April 16th.
The target audience of the grants are women, black or brown, yellow or indigenous people, LGBTQIA+ or people with disabilities and/or have a family income of up to 2 thousand reais per person.
Since its creation, Potência Tech has had 45,000 subscribers and more than 25,000 free grants distributed. The number of people placed on the market already exceeds the mark of 1500.
Official sponsor of CazéTV
iFood, a Brazilian delivery company, has just signed a sponsorship agreement with Cazé TV. Until the end of the year, the company will be a constant figure during the influencer’s broadcasts on Twitch and Youtube channels, as well as in its programs and lives. In this first stage of the partnership, the company will boost the distribution of institutional content, promotion, education and topics aimed at couriers and restaurants.
Ana Gabriela Lopes, Marketing Director at iFood, says:
“As a Brazilian technology company, innovation permeates our entire strategy, whether business or brand. Sponsorship of Cazé TV meets this objective, as it is an innovative communication channel that dialogues with different audiences and profiles. Throughout the partnership, we will have different contents that cover important topics for the benefit of the entire iFood ecosystem, composed of couriers, partner establishments and customers.”
This is the second time that iFood and Cazé TV have teamed up. During the 2022 football world cup, when Casimiro Miguel made history for being the first streamer to carry the tournament on its digital platforms, iFood was one of the main supporters of the channel. “CazeTV is one of the great channels we have on the internet today, and the partnership is a way of getting even closer to millions of Brazilians”, concludes Ana Gabriela.
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