Farfetch launched its new Spring/Summer23 global brand campaign. The campaign stars actress Marcia Cross and model Younes Bendjima.
The new campaign celebrates luxury and the idea that people should dress for themselves and no one else. In one of the scenes, Marcia is seen dressing up and dancing happily and alone in a red Ferragamo dress.
In another take, she is seen in a Dolce & Gabbana coat. Younes, meanwhile, seen in a sleeveless black blazer by JIL SANDER.
We are very excited to be able to unite this unlikely celebrity duo. Marcia is known for her self-confidence and we wanted to give her the opportunity to showcase her own style. J Younes has a quiet aura, a gentle soul with impeccable style. It’s amazing to be able to portray both sides of the spectrum; show two interesting personalities who love to express themselves with their own style and build their own aesthetic, said Yannis Henrion, creative director of Farfetch.
The campaign’s narrative will be amplified globally by the Farfetch community on social media, including TikTok and Instagram, with creators who will develop content with the soundtrack as a key emotive component in all content. The company will also bet on an unboxing format, created in collaboration with the creators with #YourChoiceYourFARFETCH.
