Sector being under the care of manager Carolina Scheinberg and Goyo Pessoa Garcia
SBT announced the restructuring of the area of new businesses and digital platforms. With the aim of leveraging solutions, the area, led by Roberto Grosman, Director of Digital Transformation at SBT, now also takes care of acquisitions for platforms (except for free-to-air television).
Thinking about new business models with a digital perspective and with a focus on the experience of customers, viewers and advertisers, the area seeks, through content, technology, digital platforms and data intelligence, to transform and leverage the way business is conducted at SBT .
Under the direction of Roberto Grosman, the new area will be under the care of the New Business manager, Carolina Scheinberg, and the account executive and sector manager, Goyo Pessoa Garcia.
The acquisition of new formats and content for SBT Open TV remains under the responsibility of executive Richard Vaun.
