Spotify introduces Ad Studio to the Brazilian market, its self-service ad platform. With the aim of increasingly popularizing advertising in the digital audio market, the platform will allow small and medium-sized entrepreneurs to create their audio ads and advertise their businesses to the more than 500 million active users on Spotify worldwide and worldwide. Brazil. Although Spotify does not open its user numbers in specific countries, according to Comscore, there are more than 38.6 million active users in the country.
Through Spotify Ad Studio, entrepreneurs from all over Brazil will be even more assertive when it comes to promoting their products and services. They will be able to upload their campaigns and make segmentations by region, demographics and interests automatically and easily.
The launch is part of Spotify’s strategy to expand and popularize digital audio advertising. “Digital audio continues to grow in the world and in Brazil, where it is estimated that we have approximately 126 million listeners. With the launch of the platform, we see an opportunity to bring brands even closer to this new generation of digital listeners, who are an engaged audience on Spotify. Mainly, small and medium-sized companies and regional brands, very used to radio advertising”, comments José Melchert, Director of Spotify Advertising in Brazil.
Spotify listener engagement is a reality. A study presented in February this year by the platform analyzed how digital audio reaches listeners and impacts the world of ads. In it, one in five respondents reported looking up a brand or product online after hearing about it in a Spotify ad. Already 30% said they were likely to buy a product or service they heard about on the audio platform.
Spotify has revolutionized the way fans listen, discover and engage with the artists they love. Since it was launched locally in 2014, the platform has generated a significant increase in digital audio consumption in Brazil and worldwide, bringing listeners innovative and personalized music and podcast experiences. The company worked with the best partners and creators to offer Brazilian listeners exclusive and attractive music and podcast content in tune with the local culture. As a result, Brazil is one of the main markets in Latin America, which today accounts for 21% of active monthly users.
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