After signing a partnership with Rally dos Sertões, Vivo expands its presence in Brazilian motorsport and announces the sponsorship of the Stock Car Pro Series, the main category of the sport in the country. With 12 stages throughout Brazil and great impact on TV and internet broadcasts, Stock Car today brings together big names in the sport with international prominence, such as Rubens Barrichello, Felipe Massa, Tony Kanaan, Ricardo Zonta and Nelsinho Piquet, in addition to renowned names in Stock as Cacá Bueno, Daniel Serra, Ricardo Maurício and Gabriel Casagrande.
Marina Daineze, director of Brand and Communication at Vivo, comments:
“The speed and technology of the 5G connection with Stock Car brings a unique combination and realizes unprecedented experiences. This partnership strengthens our purpose of Digitizing to Approach and reinforces our national reach.”
Vivo will be at all stages of the competition, with brand presence and activations for the public that follows the Stock Car Pro Series. One of the actions will be the “Fan Push Vivo 5G”: at each stage, the public will participate in an open vote on social networks to choose which pilot will be entitled to use an “extra speed” on the track during the race. The most voted will receive this bonus and in each stage, different pilots will be selected by Stock Car management to participate in the action.
Fernando Julianelli, CEO of Vicar, owner of the Stock Car Pro Series, says:
“Increasingly, high-end motorsport needs to keep up with the speed of innovation and have the best connectivity solutions. That’s why we chose Vivo. It is more than a sponsor, it is a partnership that will deliver technological solutions to us. The entry of a leading company like Vivo into our portfolio signals that we are truly at the forefront of this evolution in terms of sport and entertainment.”
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