The partnership will focus on leveraging the new phase of the entity, fostering conversations in the advertising ecosystem
AlmapBBDO was announced as the new person in charge of communication at Cenp (Advertising Market Self-Regulation Forum).
The agency will be in charge of the entity’s institutional campaigns, creation and media planning.
Cenp’s communication is fundamental at this time when we are in full transformation, with a new governance and a new positioning. We systematically reiterate how important the role of advertising is in building brands and purposes, and AlmapBBDO is certainly the perfect partner for this New Cenp. We are going to work with creativity and transparency to communicate all the action fronts that we have planned for this special year in which we celebrate 25 years of foundation, said Luiz Lara, Chairman of the Board of the entity.
The partnership will start in April and will focus on delivering multidisciplinary communication, aiming to foster conversations in the advertising ecosystem, based on a transparent relationship between advertisers, agencies, digital links and media companies.
It is a pleasure for us to take care of those who take care of our industry, with the ethics and professionalism with which they have always been guided in these years, enabling a thriving market thanks to a model that combines self-regulation with the current legal framework, making Brazilian advertising have the size and representation that it has worldwide, concluded Filipe Bartholomeu, CEO and President of AlmapBBDO.
