The campaign, created by Ogilvy Brasil, will be publicized on the brand’s YouTube channel, delivered with creators on TikTok and various actions with influencers
Nescau Cereal invited Rayssa Leal to invite people to start the day in the campaign “The Start of Your Day”.
The campaign, created by Ogilvy Brasil, shows two teenagers, content creators, at breakfast, dancing while eating the product. In another scene, a young man with a disability and his gamer crowd are having fun and Nescau Cereal appears.
Getting through a day for a teenager is not an easy game: there are many missions, obstacles and challenges. And, to go through each phase, feed yourself very early on, the start that the consumer needs. This is what we are presenting in this new campaign for the Nescau Cereal brand: an evolution of the public along with Rayssa Leal, who left her wings and the ‘fairy’ behind and is now in a new phase, said Teco Cipriano, Executive Director of Creation at Ogilvy Brazil.
Aesthetically, the communication explores a language of illustrations in the style of anime, manga, HG, 3D identity, game and roblox, while graphically, the film highlights a macro vision of the product, through elements of the consumer’s routine.
The campaign is publicized on the Nescau channels on YouTube, delivery with creators on TikTok and various actions with influencers.
In addition, Content Studio Nestl Ogilvy worked on the communication that will be present on all contact fronts of the brand. The bet is the unfolding in gif format, challenges, and trends added to the power of the 3 guest communicators profiles, being creative, gamers and lifestyle.
