Last weekend, Lollapalooza Brazil took place, one of the biggest music festivals in the country. As brands always take the opportunity to be present and get a little closer to the public between one show and another, Adnews couldn’t let it go unnoticed and covered the event in a more than special way.
So you don’t miss out on the most creative activities among the activations, we’ve separated the best of them, from those that used simple resources to help the fans’ experience during the festival, to the most daring ones, with huge stands and unexpected content.
Check out the best Lollapalooza Brazil activations:
adidas
adidas was one of the biggest highlights of the event, as expected from a sponsor of this caliber. In addition to its own stage, which featured some of the festival’s biggest shows, the brand set up a huge stand with several attractions.
In the space, people could take photos to post on social media, bring their adidas items to customize in the most creative ways possible, and even change their hair and nails in a special area made to be a giant replica of an adidas box of sneakers. brand. Check more here.
McDonald’s
When talking about McDonald’s, the first thing that comes to mind is the snacks that the fast food restaurant offers. At Lollapalooza, it couldn’t be any different. The brand took its products to the festival in an unusual way.
For those who enjoy walking around the Autódromo between one show and another, a stand was created with interactive pieces for visitors and a connected restaurant of the brand. As for the diehard fans of its artists, who stay on the grid for hours to check out the show more closely, the brand took some free products to satisfy the crowd’s hunger, while they waited for their idols. Check more here.
Chevrolet
Chevrolet, which also has its own stage, decided to change its strategy. The brand participated for years in Lollapalooza, using Onyx, one of its main products, as the main attraction for the public. This time the focus was on the automaker’s institutional brand, and brought some innovative products: electric cars.
With a special model, seen for the first time in Lolla itself, Chevrolet took different 100% electric cars for the public not only to see, but also to feel the comfort inside them. The idea was precisely to create a relaxing space, where visitors would feel free to rest. In addition, the huge stand also had a party for those who did not want to stop enjoying themselves during the festival. Check more here.
Samsung
Samsung took a BIG surprise to Lollapalooza Brazil this year. The brand carried out one of its biggest activations when it placed a Ferris wheel at the Interlagos Racetrack. In addition to the fun, the toy also provided visitors with a breathtaking view.
But the tech brand activations didn’t stop there. Samsung also took new versions of its main line of cell phones, the Galaxy, and several interactive attractions that connected the public with the presented devices. know more here.
Budweiser
Budweiser, the official beer of the festival, also had its own stage that hosted some of the biggest shows in this edition of Lolla Br. Even so, the brand brought several other activations, mainly in the giant stand they set up, which featured a ballad for the public to enjoy and meetings between several big names in the current Brazilian music scene.
Bud’s actions during the festival did not stop there. The brand couldn’t help but add a little of its flavor to the event, and distributed beer with 0% alcohol content to visitors entering the race track. In addition, several kiosks were distributed throughout the environment for those who wanted to buy a can and refresh themselves. know more here.
Bradesco
Bradesco, one of the biggest sponsors of the event, took the opportunity to help hydrate visitors during the fun. The bank brought back the water station, a space that distributed water to party participants, to stay hydrated during the enjoyment.
Not only that, a stand was also designed and was attended by influencers, interactions with the public, live recordings and even a slide for visitors to have even more fun. Check more here.
Red Bull
Red Bull has returned to Lollapalooza, and in style. The energy drink brand set up a super creative and themed stand. The focus of the action was to highlight the street style and, mainly, dance, which was one of the main highlights of the space.
In addition to all the beauty, dance classes were also held for visitors, in addition to a competition called “Red Bull Dance Your Style“, in which the public can see some of the best dancers in Brazil challenge each other in 1×1 duels. know more here.
stay tuned here Adnews! Because for us, leaving the obvious is as obvious as creating and transforming.
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