Two-time NBA MVP and 2021 NBA champion, Giannis Antentokounmpo, joins Betanoz in a partnership that will include content production and participation in brand events, in addition to initiatives to approach the public in all Betano markets.
The Milwaukee Bucks superstar, known as “The Greek Freak”, and Kaizen Gaming, Betano’s parent company, share the same Greek heritage, as well as a true history of success in the international gaming segment. In just under a decade, Kaizen Gaming has grown from a start-up in Greece to a global player, currently active in 12 countries across Europe, Latin America and North America. In 2022, the company was also recognized as Operator of the Year in the EGR awards.
Giannis Antentokounmpo, highlights:
“I take my endorsements seriously and always look for partnerships that mean something to me. At Betano, I found a great affinity, not only in our shared passion for the sport, but also in our motivation and dedication to continuous improvement.”
George Daskalakis, co-founder and CEO of Kaizen Gaming, highlights:
“We couldn’t ask for a better global ambassador for our brand. In addition to being the best active basketball player in the world, Giannis embodies everything we value at Kaizen Gaming, such as hard work, commitment, continuous improvement and, above all, humility. Although our areas of expertise may be different, we see in him everything we stand for and want our brand and company to be, a cutting-edge international player with both feet on the ground.”
Kaizen Gaming currently sponsors, through its brands Betano and Stoiximan, some of the best football teams in Europe and Latin America, including FC Porto, Sporting CP and SL Benfica in Portugal, Olympiacos FC, Panathinaikos FC and PAOK FC , in Greece, as well as Atlético Mineiro and Fluminense, in Brazil, among others. Kaizen Gaming was also the first company in the industry to sign an agreement with FIFA as an Official World Cup Supporter, during the FIFA World Cup Qatar 2022.
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