Rafael Krausz arrives at the company with the role of developing new fronts for digital transformation, especially in the programmatic media business.
JCDecaux reinforced its commercial team within the strategy of accelerating the digitalization of businesses in Brazil and announced the arrival of Rafael Krausz to the position of Head of Agencies at the company’s headquarters in So Paulo (SP).
The executive arrives at the company with an important role in the development of new fronts for digital transformation, especially with regard to the Programmatic media business, at a time when advertisers are looking for solutions in increasingly assertive campaigns, based on data and research. .
“I arrive at JCDecaux to be the point of contact between the company and advertising agencies throughout Brazil. My focus will be entirely on identifying market gaps and offering the best data and programmatic solutions that the company is developing. , to create more creative and assertive campaigns”, said Krausz, the new Head of Agencies at JCDecaux Brasil.
With 10 years of professional experience, Krausz was part of the Yahoo! Inc., where he held the position of Head of Industry after becoming an account manager. With a degree in Advertising from the Escola Superior de Propaganda e Marketing (ESPM), the executive has worked at major agencies in the advertising market, such as DM9DDB and Oath, and also accumulates experiences as a speaker, having spoken about TV Conectada, OOH and Programatica.
“It is with great happiness that the Commercial team welcomes Rafael. Particularly, I was looking forward to this move due to the digital profile he has, totally aligned with the current moment and future of JCDecaux. From now on, our strategy is to create an ecosystem where everyone talks the same language, younger and more up-to-date, with a totally strategic discourse close to the market”, added Joo Binda, Sales Director at JCDecaux Brasil and to whom Krausz now reports directly.
The role of Head of Agencies is new for JCDecaux Brasil and was created to optimize the workflow of those who create, plan and execute OOH campaigns, identifying gaps and presenting viable solutions for each challenge.
