The sponsorship is part of the brand’s multisensory marketing strategy, working with creative concepts signed by WMcCann
Noites Cariocas arrives in São Paulo for the first time through the sponsorship and realization of Mastercard. The event, exclusive for guests, will take place this Tuesday (04), at Espao Priceless, Mastercard’s gastronomic complex.
The event will feature a pocket show by Gilberto Gil, who also performed at the 2023 edition of the festival in Rio de Janeiro, at the end of March.
One of the ways we connect with each other and foster priceless experiences is through shared passions like music. Sponsorship at Noites Cariocas endorses our commitment to Brazilian culture, bringing to the center of So Paulo a historic moment with one of our country’s greatest artists”, said Sarah Buchwitz, Vice President of Marketing and Communication at Mastercard Brasil.
Guests will have access to an exclusive menu signed by Onildo Rocha and the space will be decorated with elements from Rio de Janeiro and the festival.
Sponsorship of the Festival is part of the multisensory marketing strategy that is already a trademark of the brand, working with creative concepts signed by WMcCann.
