The operation will work in partnership with agencies, advertisers and other production companies, with social networks as its main business.
HandMaker reached the national market presenting a model that aims at fiction in the production of digital content.
The operation led by partners Emerson Souza and Fernando Lenox will work in partnership with agencies, advertisers and other production companies with the objective of offering support or audiovisual production solutions for different channels, with the main focus on social networks.
We noticed a huge demand for more dynamic audiovisual content. However, many times those who do this charge the same price as large productions, do not deliver quickly or are less structured or professional operations, which leaves the advertiser apprehensive. At HandMaker, we managed to unite the best of both worlds, guaranteeing fast delivery, with high quality and complete guarantee of processes, explained Emerson Souza.
Acting as executive director in the new operation, Souza has more than 20 years of experience in the market, being one of the partners of the Reclame platform. With a degree in Journalism and a degree in Publicity Writing, he also has work at production companies such as Santera, Corazon Filmes, Movie&Art and Zepp, in addition to currently presenting the radio program Reclame on Novabrasil.
Already at the head of the creative area, Lenox has been in the audiovisual market since 2009 and worked as an editor and director of photography until he migrated to stage direction and filmed for major brands and agencies. With experience in different segments besides advertising, from cinema to music videos.
Nowadays it is possible to film, edit, finalize and post content with just a cell phone. Just add a good idea with the ideal language and a well-aligned workflow to guarantee great results without the need for a mega production, or even functioning as an arm of solutions and developments within one. HandMaker comes to apply these new technologies and production languages in creative partnership with customers, whether they are agencies, direct advertisers or even other production companies, guaranteeing agility and quality regardless of the equipment, said Lenox.
With its own dedicated team, the operation also has Fernanda Hlataki on its team, who will respond as production coordinator.
The production company debuted on the market with a case of audiovisual content production for Vivo, carried out in partnership with VMLY&R and which involved 26 daily recording sessions and four simultaneous recording teams in 12 Brazilian states.
