Soko announced the arrival of Erica Malunguinho as a creative consultant in the Culture and Impact area, who is headed by Gabriela Rodrigues, in the position of Head.
Starting this month, the professional will be responsible for bringing her perspective and knowledge of public policies aimed at the creative consultancy of projects developed by the agency.
In addition, Erica will act strategically in the ideation, creation and structuring of plans in agency and client projects with a view to social impact on advertising and society.
“It is fundamental that society organize itself in a mutualist way. We are different, but we can all benefit from a constructive interaction. Public and private power need to act in a coordinated manner for social health and the common good. Unfortunately, we still do not have the quorum is necessary in neither of these two spheres, but just as I contribute, and do contribute, to public life, I intend to do the same in the private sphere. In this sense, communication is a decisive field in the face of the complexities of contemporaneity. build and cultivate going forward,” said Erica.
For Gabriela Rodrigues, Head of Culture and Impact, Erica’s arrival contributes to further strengthening the agency’s premises.
In complex times like ours, the correlation between creativity, social impact and brand relevance is undeniable. Erica’s arrival comes to reinforce this vision of ours and for us to bring even more tools to brands that want to expand this action”, concluded Gabriela.
