The agency will be responsible for the brand’s first institutional campaign in Brazil
The Gallery conquered the Midea account and started to be responsible for the strategy, media and creation of the brand’s first integrated institutional campaign.
This achievement by Midea means a lot for the agency’s history, both from the point of view of trust and recognition of an important brand for our work, as well as the countless possibilities of connections between the brand and the public that can be activated. Just like the new client, we also bet on technology to continue innovating and bringing smart solutions to consumers, said Eduardo Simon, CEO and founding partner of the Gallery.
In Brazil, Midea is also served by Rise, which is responsible for the brand’s digital channels.
We are happy and confident with this partnership, which, in addition to being strategic, marks this very important moment for Midea’s business. I usually say that the brand is the company’s DNA, it is what says who we are and what we are in the market for. I have no doubt that with creativity, innovation and technology we will get where we want to go, says Simone de Camargo, Marketing Director at Midea Carrier do Brasil.
