To move the final stage of the #TEAMCHEVROLET promotion, Chevrolet brought together Rafael Portugal and the members of the podcast Podpah – Igão and Mítico – for the last month of the action, which draws dozens of prizes to participants, such as daily purchase vouchers, an entire iPhone week and even a Chevrolet Equinox RS.
The campaign created by Commonwealth//WMcCann, WMcCann’s division for exclusive service to Chevrolet, debuted this Saturday (08), with fun content in the stories of Rafael Portugal and the brand. Throughout the day, Rafael Portugal and Podpah engaged with users who tweeted #TEAMCHEVROLET. There was also a film of the Big Brother Brasil break campaign on Sunday (09).
Check out the campaign film:
The participant can register for the promotion* through the website
www.teamchevrolet.com.br or by accessing the QR code that will appear on TV during commercial breaks on major broadcasters. The participant’s interactions with the brand on Twitter using the hashtag (#teamchevrolet) and with the content that will be sent to the registered email/phone generate lucky numbers to compete for prizes. The more lucky numbers, the greater the chance of winning.
Chevrolet no ‘BBB 23’
Chevrolet is one of the sponsors of the 23rd edition of the reality show and takes advantage of the program’s dimension to reinforce its brand attributes and reveal some of its main releases of the year. This Saturday at Prova do Anjo, the brand made the first public appearance of the new versions of the best-selling SUV in recent years, the Tracker RS and Tracker Midnight.
The dynamics of the Anjo race were designed by Globo in partnership with Commonwealth//WMcCann, a WMcCann division dedicated exclusively to Chevrolet. The test involved music and a lot of agility.
After the Chevrolet music played, the participants had to hit the button inside the black Tracker, then cross the tunnel of foam blocks, hit the button on the red Tracker, then go back through the same tunnel and finish the circuit by hitting the button inside the Tracker again. black. The race would be won by whoever completes the course in the least amount of time. Cezar Black was the player who managed to secure the angel necklace and a Chevrolet Tracker 0 km.
The Tracker RS and the Tracker Midnight contrast a lot with each other, both in essence and in the engine, but they were designed to delight consumers looking for a compact SUV with an extra touch of exclusivity and a very striking appearance.
Rodrigo Fioco, Director of Product Marketing at GM South America, which owns Chevrolet, says:
“The new versions of Tracker reinforce the attitude of people who value a different lifestyle but with different personalities. While the Tracker RS adds a bolder and more youthful image to the occupants with sporty finishes, the Tracker Midnight reinforces a more sophisticated image with more sober and neutral tones.”
New from the 2024 lineup of Chevrolet’s compact SUV, the Tracker RS and the Tracker Midnight are also characterized by premium content and debut from this week onwards in the brand’s dealerships.
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