Operation in Portuguese lands will be commanded by Mayra Couto
The Brazilian healthcare agency Triunfo Sudler arrives in Portugal as part of its internationalization process. Among the main customers served are the ISDIN laboratory, Abbvie and Ferrer.
Former executive in the pharmaceutical market, where she worked for 10 years, the CEO of Triunfo Sudler, Janana Rosas, explains that she realized the need to expand Triunfo’s geographic operations, taking the agency’s work to other countries.
The solid and strategic motivation to continue growing. Portugal was chosen because it is a country with affinities: in addition to the language, a very strict regulatory agency, like Anvisa in Brazil. With that, we feel confident in being able to sail safely to grow more, says Rosas, who has also worked as a marketing manager in Portugal.
Like the CEO, all branch employees have experience in the Portuguese market. According to the company, this was the main strategy to gain customers and consolidate the brand in an accelerated manner.
“We are very careful to respect the local culture and language when presenting our campaigns. One of the secrets of our success with our clients has been to combine Portuguese tradition with Brazilian creativity. Thinking and doing things differently while maintaining the country’s culture is our greatest premise,” he said. Mayra Couto, responsible for Triunfo’s operations in Portugal.
(Credit: Vita Marija Murenaite on Unsplash)