At MMA Latam, Igor Cavalari, Thiago Marques and Victor Assis unraveled the story of the ‘most zika channel on the internet’
Podpah filled the Ibirapuera Biennial pavilion during the first day of MMA Latam, which took place this Tuesday (11).
In a panel mediated by Vinicius Novaes, editor of the PROPMARK Online, Igor Cavalari, Thiago Marques and Victor Assis broke down the story of the phenomenon, telling how it all started, the process of becoming a content hub and what the next steps will be for “the most zika channel on the internet”.
“Today, Podpah works with three pillars: content, own products and events”, explained Victor Assis, CEO of Podpah. According to the executive, the current goal is to end the year with six programs on the channel’s programming schedule, which today features the videocast Podpah, Rango Brabo presented by Diogo Defante and Quebrada FC, presented by Rafael Vieira, known as Jukanalha.
Identification as a crucial success factor
Currently with more than six million subscribers on the channel, something was crucial for the program to become the phenomenon that it has become: identification with the public.
“We started in September 2020. At the time, there was already a podcast scene going on and I saw the need to have a program from the streets, with a more popular language. On TV everything was very right, without swearing, etc. happening on the internet too, but we arrived with a lighter touch, of laughter”, said Thiago, better known as Mtico.
“The whole phenomenon was due to our similarity with the public. That was what added the content, because the people we took to the program were not in the mainstream media. From the beginning, we worked hard to make it happen and we sought to impact people with useful conversations and forward, generating representativeness”, completed Igo.
Podpah as a secure environment
With eight annual sponsors, Assis considers Podpah a “safe environment for brands”.
“The relationship with the brands started in the third month. Podcasts had a lot of internet sponsorship, you know? The first big brand that joined Podpah was Habbib’s, which emerged organically. The guys talked about the brand in an episode, I got it the results and presented it to the brand. Podpah was a pioneer in this and, today, a very safe place for brands”, explained the CEO.
During the panel, something was made clear to the audience: anyone who thinks that Igo and Mtico “just” sit down and talk about the sponsorship is wrong. Podpah members ensured that all work studied and done many hands.
“We keep a close eye on what we are doing. We see what is important to address, who to bring, what makes sense for the program… We stay on top of everything. The brands look for us a lot, but we also go after them with projects,” said Igo.
In the Podpah x Marcas relationship, there are two things that cannot be left out. The first is the identification between sponsorship and the public and the other is the public’s understanding of the moment.
“Since the beginning, we’ve focused on talking to our audience. It happened little by little, but we’ve been talking to our audience and making them understand that the brands weren’t just there to give us money, but because they provided experiences for us and for the public as well. We have this contact with the audience and they represent us”, concluded Mtico.
The hub’s next steps
The panel ended with the prospects for the future of Podpah, which recently announced that it will be the transmission channel for Planto Festival.
Already in the second semester, but still under the pillar of events, Podpah announced that it would have its own party. “We try to stay very close to music because there’s a lot feat with us and with our audience”, explained Igor.
About the next programs that will reach the channel, the Podpah team guarantees that the audience has nothing to worry about.
“This thing with programs worries the audience a little, but they are not going to replace us. The presenters are part of our audience’s taste too and we are in the mood to make a TV station on the internet, in addition to creating a program and selling it. to other places as well”, emphasized Mtico.
“We work a lot on the programs and we are responsible for the content that we publish. We promise that we will bring great and original content as well. We want to mark entertainment as Multishow and Pnico did”, concluded Igo.
