The collection combines traditional cultural elements such as red, Chinese calligraphy and embroidery.
Chinese New Year is one of the most popular celebrations and marks a new cycle for the Asian country. Thinking about it, Converse launched the Chinese New Year line, as a tribute to the event and which features the rabbit as the main protagonist, since, for the Chinese calendar, 2023 is the Year of the Rabbit.
The collection combines traditional cultural elements such as red, Chinese calligraphy and embroidery. The brand offers different style options, renewing looks through different themes.
In the Chinese zodiac calendar, the Year of the Rabbit represents fortune and this concept was applied in the Chuck 70 Plus collection, which gained a matte print and an embroidery of the RABBIT calligraphy.
The Run Star Motion, on the other hand, was designed with an upper customized for the celebration and gained light tones, with fur on its tongue, referring to the animal symbol of the year. The Chuck 70 AT-CX has been customized with red accents on its gray upper that reflect the festive spirit.
