MyMama Entertainment announced the signing of Aline Lata. The executive will assume the role of Scene Director.
Aline will be responsible for directing commercials, music videos and content for the production company’s entertainment department.
Aline caught our attention for her strong and talented look in the direction. It naturally reinforces our position as a production company that values representativeness and diversity in the audiovisual scenario, seeking plural talents and voices that can expand cinematographic views, said partner and producer, Mayra Faour Auad.
In advertising, Aline has worked at Landia, in addition to having collaborated with agencies such as Africa, AlmapBBDO, Suno, AKQA and Wunderman Thompson, in campaigns for advertisers such as Havaianas, Engov, Netflix, Semper Livre and Ruffles. In 2018, Aline won nine Lees – including a Grand Prix – at the Cannes Lions International Advertising Festival, with two case films for Budweiser and KitKat.
At MyMama Entertainment, Aline Lata joins the casting of scene directors alongside Ariela Dorf, Ana Valente, Carol Lima, Gabriel Novis, Kid Burro, Rafaela Carvalho, Roguan and Urso Morto.
I always seek to expand my references and imagination to a wilder place, I like authentic stories and creating a more visceral aesthetic with challenging language. I believe that MyMama has the potential to push me to new paths, with a team that allows many exchanges, completed MyMama’s new scene director.