The agency’s action also has the proposal to modernize the brand of the English network
A girl is challenged to a battle of rhymes and, without thinking, dives into the game. She then transforms into MC Red and starts to battle – in English. Developed by CP+B, the campaign for Red Balloon wants to draw parents’ attention to the importance of language learning for their children.
The action, produced in a mix of live and animation, has the proposal to modernize the brand of the English network. The film premiered on pay TV and is in the digital universe, including social networks with “content pills”, on radio stations, digital OOH and on posters and billboards in cities where the school is present.
Datasheet
Qualification: Red Balloon Team
Duration: 30″
Agency: CP+B – CRISPIN PORTER & BOGUSKY BRASIL
Client: Red Balloon
Product: Institutional
CCO: André Kassu and Marcos Medeiros
Creative direction: Raphael Borges
Creation: Tirzar Azevedo, Márcio Quintão
Planning: Rafael Lavor, Radhu Verdoliva and Silvia Chaves
Content direction: Marcela Calura, José Diniz
Contents: Beatriz Cachoeira
Service: Wilson Negrini, Gabriela Maraia, Beatriz Geller, Lucas Marchiori
Projects: Nathália Beividas, Fernanda Wolff
Media: Andrea Ferreira, Nathalia Rapetti, Mariane Aquino, Alexandre Hipólito, Mariana Amaral
RTVC: Moema Porro, Gisele Cordeiro
Customer approval: Renata Matos, Ruymara Almeida, Carolina Stancati, Juliana Zanasi, Carolina Malta
Film producer: Big Studios
Executive producer: Michael Net
Direction: Ricardo Passos (Big)
production coordination: Bethinha
Assistant director: Hemily Mourão
Director of photography: Rodrigo Moreira
Production director: Rodrigo Moreira
Post-production coordination: Raul Souza
Mounting: Chiquinho
Finishing: Fernando Bald
Audio producer: Shuffle Audio
Film
Music Production and Arrangement: Henrique Ruiz Nicolau
mixing: Henrique Ruiz Nicolau
Service / Coordination: Renata Costa
Announcer: Joana Borges
Spot
Announcer: Marcelo Meirelles
