The campaign launched in April, the month in which the Month of Health is celebrated, features a film created by CP+B
The Petlove Group launched a campaign to reinforce the importance of tutors having a health plan for their pets to avoid surprises with regard to the well-being of pets.
Launched in April, the month that celebrates the Month of Health, the company presented an action that shows that it is possible to prevent unforeseen events that can happen in the daily lives of pets.
The campaign features a film, created by CP+B, which features a light and humorous narrative about a leisure time between a person and their dog in a garden. In the video, a bee appears and the dog soon proposes to hunt it, to the despair of the tutor and also of the little insect. The dog ends up managing to bite the bee and suffers the consequences, getting his muzzle all swollen by the stings.
We understand the importance of our activist role in favor of the health and well-being of pets. Therefore, we have been working on different fronts to ensure that we are providing information that expands access to veterinary services in Brazil. Our main objective with the action of the Health Month is to draw the attention of guardians to the importance of prevention and care for pets, keeping vaccinations and check-ups up to date, in addition to being insured in case of unforeseen events that happen to their dogs and cats, he said. Filipe Botton, head of communication and brand for Grupo Petlove.
Broadcasting to So Paulo on TV Globo, in addition to national exposure via merchandising on the Mais Voc program, the action’s strategy is to expand awareness of the benefit for dogs and cats.