Signed by GUT So Paulo, the action was inspired by a German experiment and uses technology to divert the passage of cars
Skol launched an action aimed at the public at the bar, entitled “Closing Skol”.
Specifically thinking about the three days of the week with the most traffic in these establishments, namely Friday, Saturday and Sunday, the brand will hack traffic applications to divert the flow of cars to alternative routes using a bicycle.
In the campaign signed by GUT So Paulo and inspired by a German experiment, Skol took to the streets an almost normal bicycle, except for the fact that it has a compartment with one hundred cell phones, each with a different chip. Thus, each device operates as if it were a person with the traffic app turned on and reports the blocked route in the traffic app, causing the route to be recalculated.
“Our purpose is to bring lightness and fun to people, relieving the day-to-day hassles, and nothing fairer than helping those people who just want to have a Skolzinha at the bar with their friends, to enjoy it with more space and safety. a super fun and mocking way, which is the face of the brand, said Fernanda Cousin, Skol’s Marketing Manager.
