Account stayed for six years with Suno United Creators
BETC Havas will be Santander’s new publicity, direct marketing and performance agency in Brazil. The account has been owned by Suno United Creators for the last six years.
The company will take care of the group’s communication strategy, including, in addition to Banco Santander itself, affiliated companies such as GetNet, Sim, Santander Consumer Finance, Ben Benefcios and Autocompara, among others.
As he informed, the advertisers’ idea is to move on to a project built in a regionally aligned way, since the Havas Group also serves Santander in Latin America.
We will keep all the assets that raised our brand and business level
achieved in the last 6 years with Suno, to whom we are very grateful. In this new phase, we want to increase the synergy of our projects in Brazil so that they can be used and have a global impact, said Igor Puga, CMO of Santander.
(Crdito: Dan Senior na Unsplash)
