The Sustagen Kids brand presents new NBA-themed cans to the market in its new campaign. The campaign, designed and developed by the BETC HAVAS agency, will air on ESPN Brasil broadcasts. Announced in November, the collaboration between the brands combines the purpose of inspiring parents and children towards more complete nutrition and encouraging the practice of sports for a more active and healthy life through the game of basketball.
The collection of special edition packaging includes a total of 7 exclusive decorated cans, which will be available in 4 flavors in the 380g size, including the teams Los Angeles Lakers and Miami Heat (chocolate), Golden State Warriors and Dallas Mavericks (strawberry), Boston Celtics and Chicago Bulls (vanilla) Milwaukee Bucks (chocolate caramel). The cans are already available on shelves in May in major supermarkets, pharmacies across Brazil and on Amazon’s e-commerce.
In addition to the cans, the brand will also launch in May a promotional pack with the original art in which, when buying 2 Sustagen Kids in strawberry or chocolate flavors, the consumer gets an official cup with the art of the icons of the NBA teams.
Among other activities derived from the partnership, Sustagen Kids will also be present at NBA House, which returns between June 1st and 18th in São Paulo, at Shopping Eldorado.
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