The agency will lead creative strategy, in addition to the scope of content and Influencer Intelligence for campaigns
Soko has announced that starting this year it will take over Stella Artois’ creative account. The agency will lead the creative strategy, in addition to the scope of content and Influence Intelligence for campaigns, which it already covered previously.
The achievement expands the agency’s presence among Ambev’s brands, as Soko integrates other accounts such as Beats, Corona, Guaran Antrcética, Brahma, Beck’s, Hoegaarden and Z Delivery.
Growing our partnership at Stella shows the consistency of our strategic, creative and relationship management work that we have been developing with Ambev for so many years”, said Renata Cintra, Soko’s VP of customer service.
The partnership between Stella Artois and Soko began in 2022 when the agency took over the content and stunts front and was responsible for creating and executing the Uncomfortable Food campaign. The initiative turned the discomforts faced by women working in gastronomy into dishes, drawing attention to gender inequality in restaurant kitchens.
