O Santander just chose the BETC HAS as your new partner for advertising, direct marketing and performance in Brazil. The agency becomes fully responsible for the communication of one of the largest financial institutions in the world. This means that BETC HAVAS will take care of the group’s entire communication strategy, including, in addition to Banco Santander itself, affiliated companies such as GetNet, Sim, Santander Consumer Finance, Ben Benefit and Autocompara, among others that are part of the conglomerate of 15 companies.
The announcement comes after the bank concluded a virtuous cycle of 6 years with Suno United Creators and moved on to a new project built in a regionally aligned way, given that the Havas Group also serves Santander in Latin America. The formalization takes place with the security and endorsement of marketing in Brazil, through the creative leadership, represented by Erh Ray, in addition to the public recognition of BETC HAVAS as the best evaluated integrated advertising agency by clients in the Agency Scope 2022/23 – biennial study carried out by Scopen, one of the world’s leading marketing and advertising consultancies.
Igor Puga, CMO of Santander, points out:
“We will keep all the assets that raised our brand and business level reached in the last 6 years with Suno, to whom we are very grateful. In this new phase, we want to increase the synergy of our projects in Brazil so that they can be used and have a global impact. BETC HAVAS, by having an expressive creative leader and adding this international capillarity, manages to be an excellent combination to maintain our provocative and daring tone, aiming for a more efficient technical volume.”
Erh Ray, founder, CEO and CCO of BETC HAVAS, celebrates:
“It is with great pride that we welcome a customer like Santander into our home. Not just because it is one of the largest banks in the world, but especially because it is a customer that recognizes the value of creative work in brand building and, especially, to generate business.”
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