OdontoCompany presented its brand repositioning and the new communication strategy that the company will adopt in 2023.
The change presented during the Jornal Nacional break last Tuesday (11) aims to consolidate the brand as a company of quality, technology and variety services, in addition to highlighting the accessibility of services.
The campaign entitled “T em all over Brazil. T in the mouth of the Brazilian” was created by Ogilvy Brasil.
OdontoCompany’s new campaign and positioning is intended to impact more than 50 million Brazilians, exploring the benefits and subscribing to OdontoCompany TodoDia services. Our goal is to multiply smiles in Brazil, with a treatment that delivers technology, innovation and great technical quality. The new language explores the diversity of our services and attendance audience in Brazil, building a solid relationship and commitment to quality and our pillars in society, said Paulo Zahr, CEO and founder of OdontoCompany.
The visibility grid at Globo continues with the insertion of the campaign in the programs Bom Dia Brasil, Jornal Hoje, Mais Voc and in “Vale a Pena Ver De Novo”, with the soap opera O Rei do Gado.
With an integrated action, the campaign will have merchandising actions on the Band, Record and SBT grid, and on more than 90 radio stations, in addition to having a call to action on the brand’s digital channels and social networks.
We are working on a communication grid that can add visibility, frequency and media impact to OdontoCompany’s consumer target. Linked to media action, we created a WhatsApp BOT for quick referrals to clinical appointments and subscription to TodoDia, the brand’s package of services and treatments. The action will add value to franchisees and the millions of Brazilians who can have access to quality dental treatment at OdontoCompany”, explained Leandro Maraccini Claro, Business and Media Leader of OdontoCompany at Ogilvy.
The campaign also features a series of films starring Eliana and Rodrigo Faro, produced by Produtora Modernista and with audio production by Blender.
