Media plans were developed in conjunction with agencies OMZ and Purple Cow
Warren chose the summer to start a campaign aimed at encouraging the public to include investments in the to-do and wish list for 2022.
The “Bota Pra Render” action continues until March, with activations on some beaches in the country, with a focus on the north coast of São Paulo and on the beaches of the South region.
There are games and gifts inspired by the season, such as a magenta sunscreen that “protects against hidden market fees”.
The concept was developed by Warren’s creative team, led by Alexandre Fontes. The media plans were developed in conjunction with the agencies OMZ (off) and Purple Cow (on).
“We noticed that, sometimes, investments are seen almost like a diet (next year I start). We want to encourage people to act, to show that the time is now, and that it is possible to invest in an uncomplicated way and still help us to lead a lighter life. And we want to do that by providing good experiences,” says Paola Behs, Warren’s CMO.
In addition, Bota Pra Render should also offer online experiences, with content actions focused on social networks in partnership with influencers and media campaigns.
The idea is to strengthen the brand’s communication channels, generating engagement in the digital environment. The jingle “Vai Render” uses funk rhythms and features Dennis DJ.
