The new streaming service from Warner Bros., Max, was officially announced for the first time in August 2022, shortly after the completion of the merger between WarnerMedia and Discovery and will take the place of HBO Max, the company’s current service.
Originally slated for a summer launch, the original idea was to launch the service in November. During the press presentation, the company’s CEO David Zaslav confirmed the name of the merged service as Max, and JB Perrette, President of the company’s games and streaming division, revealed that the launch date is set for May 23.
Perrette also highlighted the importance of separating HBO from the HBO Max name, stating that the name is distinct and should be treated as such in the product experience. Casey Bloys announced a range of original programming for Max, including shows in the DC universe like The Penguin, a new series The Big Bang Theory and even a series remake of the Harry Potter saga.
Other announcements included Kathleen Finch, Chief Lifestyle Brands Office at Discovery, discussing the importance of branded linear channels to Max, with content from networks such as Food Network, TLC, HGTV and other products coming to the platform after its initial airing.
Perrette also provided details on the new streaming Max UI and pricing tiers, with ad-lite Max priced at $10 per month, ad-free at $16 per month, and an “ultimate” ad-free tier at $20 per month. month. So far, values for the Brazilian public have not been defined.
This article used as a source the writing by David Wolinsky to the website GameSpot.
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