AlmapBBDO, for example, signed off three Volkswagen cars; the most recent last week
Last week, AlmapBBDO presented the Gol farewell campaign, one of Volkswagen’s most emblematic (and best-selling) cars. The action had the participation of athletes Fred and Gio Queiroz, who star in a friendly match between Gol and Novo Polo.
Launched in 1980, Gol was the market’s bet to replace the Beetle, previously considered the highlight with more than three million vehicles sold in the country. Throughout its history, it has remained a sales leader for 27 years, reaching more than 8 million units produced.
Under the motto ‘New Polo. O novo volks da sua vida’, the campaign brought a more exciting film with the participation of the striker, former player of the Brazilian national soccer team, with retirement scheduled for the end of this year, Fred and, the current Arsenal striker, loaned to Everton, Gio Queiroz.
In addition to the Gol, AlmapBBDO was also responsible, ten years ago, for the memorable campaign that marked the departure of the Kombi. On the occasion, the Kombi left a “testament” honoring its owners and returning the affection received throughout their lives.
In the wishes written at the time, the Kombi was honoring illustrious owners, such as Carlos Alberto de Valentim, known as Seu Nenê – who went to see the Brazilian team play in different parts of the world aboard the car – for whom he left his shirt autographed by Pelé .
In another desire, the Kombi’s narrative mentions the couple Amílton and Maíra Navos, who met ‘inside me’, as he wrote at the time, ‘left a mini school Kombi’.
The Beetle, on the other hand, said goodbye with an animation created by the Johannes Leonardo agency and produced by Nexus Studios, which moved the public at the time. Among the film’s references is the soundtrack, for example: ‘Let It Be’, by the Beatles.
Farewell to One
In January of last year, it was Fiat Uno’s turn to say goodbye. With the concept ‘Passion is endless’, the campaign was signed by Leo Burnett Tailor Made.
The film brought the Uno saying goodbye to the Brazilian public, which made it one of the brand’s best-selling cars in Latin America. In the “Draw my life” style, the video featured an accelerated edition along with illustrations followed by Uno’s narration.
Exploring a native YouTube format, the model recalled moments he lived and provided to his drivers, such as trips, family outings on Sundays and even long work routines.
