Fees that make it difficult for the business to function, expenses that seem to have no end, a lot of bureaucracy and unforeseen circumstances. Anyone who is an entrepreneur knows that these are some of the biggest challenges to having a successful company in Brazil. Thinking about it, Inter has just launched a new advertising campaign, which positions Inter Empresas as the first Super App PJ in the country, with all the solutions to support the day to day of entrepreneurs.
With the slogan “Undertaking is overcoming challenges”, the campaign bets on content on how to escape bureaucracy, reduce expenses, and find credit solutions, the main pain points of the corporate public raised in surveys.
The premiere takes place in the last week, on TV Globo, during the Bom Dia Brasil break and will be aired on open and closed television with 15 and 30-second films, radio, internet and social networks. Next week, the public will also be able to check out the pieces at newsstands, bus shelters, airports, and other facilities. On the internet and cable TV, the campaign will be available throughout the country, while on open TV it will be available in Minas Gerais, São Paulo, Rio de Janeiro, Bahia and Paraná.
Inter’s CMO, Priscila Salles, says:
“We know that to undertake successfully you need to use the right tools. Therefore, we build the best solutions to help those who face this mission. From the complete and free PJ account, easy to open and operate, to an offer of complementary products and services, all on the same digital platform with just a few clicks. This campaign was born to show the entrepreneurial public that overcoming challenges can be much simpler with the only Super App PJ in Brazil.”
The campaign reinforces Inter’s focus on the PJ public in 2023 and debuts shortly after the special live “Undertaking is to overcome”, held at the beginning of April and which brought entrepreneurs João Appolinário, president and founder of Polishop, and Zica Assis, co-founder and partner of Beleza Natural, for a chat to inspire entrepreneurs, sharing their stories, challenges and entrepreneurship tips.
Check out the campaign video:
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