The ibis will be the official hotel of the festival and will have a space of 100 m on the lawn of the Autódromo de Interlagos, in So Paulo
Accor announced that it is the official supporter of The Town 2023 and presented the Ibis as the official hotel of the festival, which will take place on the 2nd, 3rd, 7th, 9th and 10th of September at the Interlagos Circuit, in the South Zone of So Paulo.
During the festival, which is expected to receive around 500,000 people, several activities will take place and the ibis will have a 100 m space on the lawn with experiences aimed at the public and members of the hotel’s loyalty program.
Participation in this unprecedented festival, with national and international impact, brings Accor closer to the younger public and also ensures connection, engagement and identification with the ibis brand. Since 2019, we have been diving into the universe of music with the ibis brand, reinforcing its positioning. The association with The Town 2023 is, without a doubt, an opportunity to amplify our message to a wide audience, raising the brand’s image, explained Roberta Vernaglia, SVP of Marketing & E-Commerce at Accor Americas.
