Everywhere Pelé is synonymous with quality. The athlete of the century has always been a reference for those who are the best at what they do. After all, who never considered that in any activity or function one is the best, is Pelé. The best surgeon is Pelé from medicine, the best barista is Pelé from coffee, even the best actor is Pelé from the stage, among other examples. The name of the King of Football was immortalized as an adjective.
To honor and immortalize the King of Football, sportv in partnership with the Pelé Foundation, promotes a campaign for the name of the star to be included in the dictionary as the entry “the best of all”. The coordination, development and creation of the project is signed by sportv together with the End to End agency and is curated by Memorabília do Esporte.
Eduardo Gabbay, head of sports at Globo, commented on the campaign to honor Pelé:
“Pelé lives in our hearts. For Sportv, a brand that lives by transmitting emotions, contributing to its legacy is more than an obligation, it is a privilege. Pelé in the dictionary is the least retribution for those who gave us so much.”
The campaign begins with a film and digital pieces calling on the public to participate in a petition on the campaign’s official website. The broadcast will take place on the sportv programming grid and also on social networks.
In a second stage, the action will count on the participation of personalities and influencers to expand the reach of the campaign and sensitize publishers to the publication of the entry in dictionaries, thus closing yet another chapter in the history of the man who dared to be the best among us all.
Bruno Neves, co-founder of Memorabília do Esporte, said:
“We are very honored to be part of this project, to collaborate through Memorabília do Esporte in such a noble initiative. It’s hard to define Pelé by all the predicates and adjectives that surround the ‘King’. So, transforming Pelé into an entry, into a word that refers to perfection, the best, the outstanding, in short, everything that we remember when we describe Pelé, is the best way to honor him.”
Samy Vaisman, co-founder of Sport Memorabilia, says:
“Pelé is already eternal for everything he represents. His legacy is forever, and now, with this initiative, we are giving it another, complete and definitive meaning, matching its greatness. When someone wants to refer to the best, the maximum, the flawless, the genius, just mention ‘Pelé’.”
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