The change aims to position the company as a beauty club
The Brazilian beauty tech B4A (Beauty for All), owner of Glambox, announced the reformulation of the brand, which will gain a new logo, slogan and visual identity in order to officially position itself as a beauty club. From Glambox, the brand is now called glam.
The Glambox name will continue, with the box shipping format containing a set of five full size products, but now to refer to one of the glam universe subscription plans.
We are calling this new moment the Glam Revolution, to express the innovation that we are bringing to the segment and people’s lives. As next steps, we intend to start our offline sales activities, opening physical points in malls, with benefits for our current subscribers. The ultimate goal is to make glam the main place in Latin America for people to relate to the universe of beauty and buy cosmetics”, said Jan Riehle, CEO and founder of B4A.
In all, the company collects more than 130 thousand subscribers and a catalog of more than 10 thousand items, with specificities mapped to match the more than 100 attributes present in the profile of each consumer. The consumers of the glam universe called glamgirls also have access to a space with discussion forums, content created especially for them and a loyalty program, which offers rewards through a points system.
