The campaign was signed by Bri Comunicação, the brand’s in-house agency, and has a team of influencers
Britnia launched its new Mother’s Day campaign, created by Bri Comunicao, the brand’s in-house agency that opened at the beginning of the year.
The campaign was designed and developed to connect the brand to the different profiles of Brazilian mothers. In a light, relaxed and colorful way, the main part of the campaign is a 30” film that portrays different ages and styles of mothers.
“We have a relevant brand, with great confidence in Brazilian homes. It is a challenge to choose which message to transmit on a date as important for retailers as Mother’s Day. We believe that all mothers deserve power, care and lots of fun. This year we want to show that, through a Britnia product, it is possible to guarantee a smile and special moments for all types of mothers, of different ages and profiles, and we chose to do this in a light and fun way, which stays in people’s hearts”, he said. Emanuelle Ramalhete Henche, Britnia Marketing Manager.
As a strategy, the campaign relies on materials at the point of sale, online media, promotion on the brand’s social networks and e-commerce, in addition to a team of influencers such as @casa.da.pam, @naiumigoldoni, @depoisquepariduas and @amayaraguimaraes .
