Amazon wants investors to know that it will not be left behind in Big Tech’s latest “arms race” for artificial intelligence. In a letter to shareholders, Amazon CEO Andy Jassy said the company is “investing heavily” in language models and generative AI, the same technology that underpins tools like ChatGPT and other similar chatbots.
“We have been working on our own LLMs for some time, we believe these will transform and improve virtually every customer experience and we will continue to invest substantially in these models across all of our consumer, seller, brand and creator experiences.”
The remarks, which form part of Jassy’s second annual letter to shareholders since taking over as Amazon’s CEO, underscore the pressure many tech companies feel to explain how they can tap into the rapidly evolving market for products that leverage AI.
Since ChatGPT was released to the public in late November, Google, Facebook and Microsoft have spoken about their growing focus on generative AI technology, which can create compelling essays, stories and visuals in response to user command.
Amazon’s goal, according to Jassy, is to offer cheaper learning chips so that “businesses large and small can afford to train and run their LLMs in production.” Large language models are trained on vast troves of data to generate responses to user prompts.
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