Campaign features a TV movie, radio spot, pieces for the internet and social networks and outdoor media
Banco Caixa is celebrating 161 years of history with a campaign created by the Calia agency.
The one-minute video features a poetic cordel-style narration, rhyming with some of the financial institution’s services.
The campaign includes a TV movie, radio spot, pieces for the internet and social networks and outdoor media.
Datasheet:
Agency: Calia
Client: CAIXA
Campaign: 161 years
Creative Direction: Geisa Lopes
Creative Coordination: Alexandre Ferro and Maurício Oliveira
Art Direction: Bertone Balduíno and Luca Farinasso
Writing: Cícero Fraga and Diego Matos
Agency Service: Claudia Lassance, Alessandra Matschinski, Fernanda Lopes and Juliana Vasconcellos
Media: Cecília Crespo, Mayko Chaves, Wysllei Boaventura and Luana Abrantes
Planning and Research: Ana Luiza Kazniakowski and Tássia Saraiva
Digital Planning and Strategy: Lucas Mansur and Camila Batista
Production and RTV: Marcos Araújo, Rosalina Pinheiro, Lucas Xavier
ID: Tiago Prata and Beatriz Irber
Video producer: Los Quatro
Stage director: Thiago Santos Lima Artimonte
Director of Photography: Eduardo Lopes
Submission: Dennys Tadeu
Audio producer: Lira Música
Music Director: Lira Music Team
Music Production: Lira Music Team
Approval Client: Magda Lucia Dias Cardoso de Carvalho, Luiz Antônio Alves, Ludmila Albertini, Leonardo Suzuki and Elias Alves
Period: January/2022
