The agency will be responsible for all campaigns and advertising actions involving the brand.
Hydratta, Flora’s personal care brand, announced WMcCann as its new integrated communications agency. The agency’s job is to take charge of all campaigns and publicity actions involving the brand.
Indicated for personal care for those looking for daily hydration and protection, with the approval of specialists, as recommended by dermatologists, the brand has been reformulating itself to meet a growing demand in the cosmetics and hygiene market, having in its portfolio some products with vegan formulation.
We are always attentive to market movements and the needs of our consumers, and with Hydratta it could not be different. That’s why we entrust the WMcCann brand to help us build this new moment and tell this story with propriety, said Mauricio Utiyama, business director of the Pele da Flora Unit, responsible for Hydratta.