Report will be released on CenpTalks on the 26th
On the 26th, Kantar Ibope Media and Cenp will launch the Media Accents study, which takes an immersion into the diversity of consumer profiles that coexist in Brazil and its reflection in communication plans and strategies.
The results will be presented during CenpTalks, the Forum’s content and connection project, which will focus on disseminating research.
Media consumption is plural and diverse in each region of the country, with various possibilities in terms of content, platforms, devices and points of contact, which impact consumer engagement in each market, says Giovana Alcantara, from Kantar Ibope Media.
(Credit: Marianna Smiley at Unsplash)