The agency will be responsible for the brand’s shopper and live marketing strategy focused on conversion, experience and sustainability
Accuracy announced its entry into the pool of adidas agencies and will be responsible for the brand’s shopper and live marketing strategy focused on conversion, experience and sustainability.
The agency’s plan includes actions in franchised stores, outlets and adidas customers, such as Centauro, Netshoes, Dafiti, Authentic Feet and Art Walk, among others.
Our challenge is to outline the entire journey of the adidas shopper in the sales channels, aiming to bring the brand closer to its franchisees and customers, with initiatives designed for the different types and locations of stores. In addition, a crucial point that we will always keep in mind is the issue of ESG. In line with the company’s global thinking, all actions will have sustainability and social causes in their strategy, from the material that will be used to the artists invited for partnerships, explained Marcos Pirozzelli, CEO of the agency.
