For the second consecutive year, the Blues agency is responsible for the campaign “Coleção Frescor & Sabor”, by Oba Hortifruti. The loyalty marketing campaign (reward marketing) is a new version of the Chef Collection – Discount Seal, carried out in 2022, and also starring the renowned chef Léo Young.
The Blues Idea agency was responsible for the entire creative concept of the new campaign and for the media strategy for launch, support and closure. As a novelty, this year, the campaign will offer, as a reward in exchange for discount stamps, unpublished products of German technology, which are Zwilling’s airtight vacuum bags and pots.
Renata Barcellos, business director at the Blues agency, explains:
“In 2022, we introduced the theme “Chef’s Collection” with products more focused on the chef’s kitchen concept. As for the new version, the idea was to list products that had even more synergy with the Oba positioning, as the hermetic pots and bags guarantee five times more freshness to food stored in the vacuum process.”
Due to the success of the previous version, the agency and Oba Hortifruti opted for the renewal of chef Léo Young as the campaign’s spokesperson. “This is a way of making the continuation of a successful campaign very clear to the public, which maintained its essence in fidelity”, completes Renata.
For the campaign, Blues presents a launch film, as well as pills for using the products, demonstrating the technology in detail, in addition to developments in advertising pieces for the online campaign, OOH and OOD.
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