As she is only 5 years old, Amora cannot attend Maria Bethânia’s concert; The little girl’s revolt became an action by Gente Propaganda
Scheduled to take place between the 26th and 28th of August this year, in the city of Vitória da Conquista (BA), the Bahia Winter Festival announced the first show of this year’s edition: Maria Bethânia, who will make her debut at the event in 2022
So far so good, you would say. But what nobody expected is that, following the announcement, a 5-year-old fan of the singer would be outraged with not being able to make it to the show – the festival has an age rating of 14.
The video then went viral and Gente Propaganda, the agency responsible for the festival’s communication, turned little Amora’s complaint into a promotional piece.
Geo Filho, director of Gente Propaganda, explained that the integration with video amplifies communication.
“Digital is a channel for conversation, an opportunity to open space for our customers who are true fans, to interact with their favorite singers and with the event. The opportunity to integrate Amora’s video gives a dimension of the event’s impact for Bahians and even for nearby residents”, he said.