The arenas could be the stage for potential events, with the brand responsible for supplying products to the BTG team.
Lacoste renewed its sponsorship of the BTG Arenas, which will feature the brand for the third consecutive year.
In addition to a space for brand events, with the partnership, the arenas could be the stage for potential events, with Lacoste as the brand responsible for supplying products to the BTG team.
We are very honored to renew our sponsorship with Lacoste for the third year in a row. And in 2023 it will be special because we will carry out several activities to further enhance our partnership, said José Mrio Mauad, partner and commercial and marketing director of BTG Arenas.
The BTG Arenas are entertainment complexes focused on sports, gastronomy and corporate relationships. The venues are open to the general public, following a system of classes with teachers and reservations.
We continue to increase investment in arenas and clubs. These partnerships mean an increase in the brand’s visibility, credibility and style in a circuit that continues to grow in the country. In addition to representing a greater focus on the female public, the largest share of the practicing public, added Pedro Zannoni, Lacoste Latam CEO.