The drink arrives in Brazil with three options, namely “Honey Lemon”, “Signature Lemon” and “Salty Lemon”, with 3%, 5% and 7% alcohol content, respectively.
The Coca-Cola Company announced the arrival of Lemon-Dou, the first alcoholic beverage in the company’s portfolio, on the Brazilian market. The drink was initially launched in Japan in 2018.
The drink’s recipe is inspired by a typical Japanese drink, created in 1895, called Chu-Hai, which was made with a pre-mixture of distilled alcohol with Shochu, a typical Japanese distillate, infused with lemon juice. In the 2000s, the drink became popular and gained variations with other alcoholic bases and ingredients.
Lemon-Dou arrives in Brazil with three options: “Honey Lemon”, “Signature Lemon” and “Salty Lemon”, with 3%, 5% and 7% alcohol content, respectively. The options are prepared in Brazil with vodka and do not contain any type of preservatives in their composition.
“The launch of Lemon-Dou comes to further strengthen our portfolio of ready-to-drink alcoholic products. We are very excited to be able to offer the Brazilian market a product that was thought out and planned down to the smallest detail: from the conception of its concept, from the graphic details of the packaging and communication to its meticulous production, preserving the characteristics of a traditional Japanese drink of the highest quality with a touch of modernity that this category needs., said Mariana Branco, leader of ready-to-drink alcoholic beverages at The Coca-Cola Company.
With the launch in Brazil, Lemon-Dou continues with its global expansion, having started its commercialization in Latin America through Mexico in 2023. The versions of the drink will be available from April, in the main markets of So Paulo, Rio de Janeiro , Minas Gerais, Salvador and Paraná.
