The piece honors the work of Janet Harbinson, the first woman to become general director of the distillery.
The Macallan returned to its origins with the campaign “The Spirit of 1926”, at the time represented by the work of Janet Harbinson, the first woman to become general manager of the distillery and responsible for The Macallan Fine & Rare 1926, which became the bottle of most valuable alcoholic beverage ever sold at auction, fetching $1.9 million in 2019
To honor this chapter in history, the brand released an eight-minute short film starring Emily Mortimer and directed by Mike Newell. The film also features the participation of Allan Scott, former director of The Macallan, a descendant of Harbinson and who recently produced and wrote the series The Queen’s Gambit.
Set on The Macallan Estate and other locations near Speyside, the story celebrates the legacy of Janet, also known as Nettie.
“We discovered Janet Harbinson’s story when researching the background to The Macallan Fine & Rare 1926, and understood the importance of sharing it as soon as we learned of her role in the distillation and maturation of the expression, as well as the profound influence she had on its future development. of the brand”, said Jaume Ferras, Global Creative Director of The Macallan and producer of the film.
