The campaign, signed by África, is part of the brand’s initiative to value unexpected combinations
Brahma, through its Duplo Malte beer, brought together two names from the national sertanejo for its new campaign, Luan Santana and Simone Mendes.
The piece, signed by África, is part of the brand’s initiative to value unexpected combinations.
The action also included a concert by the duo at Expo Londrina last Saturday (15). During the presentation in the city of Paraná, Luan Santana called Simone Mendes to the stage to star in a moment that was named “Brahmosity in a double dose”.
Brahma talks about the passion of Brazilians and the N1 brand of the most loved musical genre in our country. So, nothing better than uniting these two passions in this unusual action. Brahma Double Malt was born with this combination of two malts, making something that was already loved by people even better. That’s why we decided to take this concept to music, joining two artists who shine a lot on their own, but who together manage to build even bigger and tastier things for fans, just like Brahma Duplo Malte, said Maurcio Landi, marketing director at Brahma .
