The piece, signed by Goodbrands Comunicação, is publicized on open TV and on social networks.
Piracanjuba launched a campaign starring the brand ambassador, Ivete Sangalo, entitled “Razo de Ser”.
The piece, signed by Goodbrands Comunicação, shows the singer and presenter in a movie theater, while photos of moments that happened throughout the 30-year career of the Bahian woman are shown.
“The choice of Ivete Sangalo to star in yet another institutional campaign for Piracanjuba was a natural path. That’s because, in the ‘Razo de Ser’ commercial, in addition to reinforcing common attributes and values, we show that respect, transparency and desire to always evolve, more than just doing, enjoying doing things, said Lisiane Guimares Campos, the brand’s Marketing Manager.
The campaign was officially launched last Sunday (16th), during the daily programming of TV Globo, SBT, Band and Rede Record.
