Bringing innovation and seeking great partnerships is one of the main objectives of Criamigos, a chain of personalized plush toys. Bringing a super novelty, the brand launches Liga Criamigos, a line totally focused on sports clothing and accessories that has its first partnership with an international brand, with an exclusive collection licensed with the NBA, the biggest basketball league in the world. Available from April 25th, the collection will bring new products to be used in plushies.
Also in April, the NBA will launch NBA Park, a theme park dedicated to the universe of American basketball, which will open in Gramado (RS). In it, Criamigos will have the first thematic season with the partnership’s exclusive collection.
Not just for children, the collection was also designed for adults, who can purchase collectibles. The line that will be available in the brand’s 60 workshops features T-shirts from the League’s teams: Lakers, Chicago Bulls, Boston Celtics and Brooklyn Nets.
In addition, the collection features a T-shirt and jacket with the NBA brand, also so beloved by basketball fans.
Founded by entrepreneurs Natiele Krassmann and Veronicah Sella, Criamigos is a store where your plush “comes to life”. The businesswomen wanted to reframe the bond of friendship between children and teddy bears and go much further than selling toys, since the idea was to create affective memories, have the opportunity to touch hearts and immortalize stories through a new best friend .
How to make your little friend
The entire process of creating and customizing the plush toys was thought out in detail by the entrepreneurs to ensure that the guests, as their clients are called, both children and adults, have a moment of emotion and are protagonists of this playful and captivating process.
First, the choice is made for the plush that you want to take home and be your new friend. There are options like bears, sheep, dogs, unicorns, dinosaurs, horses, elephants, cows, among others. The second step is to record a sentence on the audio device that will be placed inside the plush, so that every time the little friend is pressed, the child will hear the recording again. The voice can be that of the child, parents, grandparents or anyone who wants to put a message to accompany their new friend.
Then it’s time to make the plush fluffy by filling the little body with fiber. The creation continues with the choice of the heart and with the ceremony of life, one of the most emotional moments of the experience, in which the child, together with the father, mother or guardian, gives his new little friend all the most beautiful feelings and wishes. The ceremony is conducted by the friend, as the workshop attendants are called, with jumps, spins and hugs. The heart is then placed inside the stuffed animal, which is taken to take its first vaccine.
In a few minutes, the little friend returns to the guest’s lap to receive clothes, shoes and other accessories that she chooses, such as skates, bags and even a cell phone. In the end, her birth certificate is filled out and she receives the umbilical cord to immortalize this magical moment. Natiele comments:
“Each ceremony we perform is remarkable both for us and for the child. That’s because we provide a special and captivating moment between her and her family, which makes everything even more exciting. It is rewarding to see the joy of everyone involved.”
For the partners, the customization of the plush often reflects the characteristics of the person making it, and it was with this in mind that the franchise network created the line “Criamigos just like you”, a line that aims to include and give representation to people with disabilities.
Along with the novelty, the businesswomen implemented the ceremony of life in pounds and a display with QR Code directing the guest to a video on Youtube with the step-by-step in pounds. Natiele says:
“With the launch of the line, we are bringing a standardized and more accessible way to serve all children and people with some type of disability in our workshops.”
Among the accessories that are part of the accessibility line are wheelchairs, casts, crutches and hearing aids.
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