The campaign “Sua que D”, signed by Isla, was produced by Stink and directed by Jones
Gatorade launched its new campaign which aims to encourage the practice of physical exercises and sweating, entitled “Sua que D”.
The piece, signed by Isla, features sweat as the protagonist and is shown in real ways, as a result of the efforts of practitioners of different modalities and in different environments. The video still shows real life, with sweat in different parts of the body.
The democratic sweat. Therefore, our main goal and challenge is to show consumers why hydrating with Gatorade before, during and after the practice of physical activity makes a difference, regardless of intensity, frequency or athletic level. Gatorade helps prepare the body for exercise, replaces not only water, but mineral salts and carbohydrates lost in sweat, making sure we have all the necessary replacements for better performance, said Jorge Natteri, Head of Marketing for the brand in Brazil .
The piece features more than 30 creative content concepts that integrate the ecosystem of pieces also launched in markets such as Mexico, Argentina, Colombia, among other countries in the region. In Brazil, the video was produced by Stink So Paulo and directed by Jones.
The campaign debuted this Wednesday (19), on the brand’s social networks such as Instagram, Twitter, Youtube and Facebook.
