At the request of the public, the Boy announced the campaign “The Double Is Back!”, about the return of the promotion that has been a hit with consumers since its launch. When editing, buying a Chicken Drumstick with Creamy or of Pepperoni (depending on the day of the week), the customer takes another one of the same flavor.
The offer returns to stores after high public demand for the famous coxinhas and increased searches for the promotion.
“At Ragazzo we are always attentive to consumer movements and prepared to quickly bring products and novelties to stores that meet their desires. In the first edition, we had a 40% increase in commercial transactions during the promotion and, since then, we have received numerous requests for the return of mechanics”, comments rafael polacchini, marketing superintendent at Grupo Habib’s. “Coxinhas are our flagship and this campaign also aims to offer a quality product at an affordable price, which is the characteristic of our brand”.
Signed by the agency Media.Monks, the campaign is broadcast with a TV movie, digital pieces and OOH, in the cities of São Paulo and Rio de Janeiro. In addition, the campaign also marks the debut of Ragazzo on TikTok.
The concept brought by Media.Monks has a fun language to point out that even skeptics have reason to believe in the promotion and its irresistible price.
“The return of one of Ragazzo’s most famous promotions deserved a fun campaign, which in addition to covering all digital platforms also resulted in a super tasty movie for TV.”, highlights Paulo Asano, Creative Director at Media.Monks
Offers are now available in all Ragazzo stores in Brazil, on the app and on orders made by iFood. Promotion is not valid for delivery, drive or takeout orders.
Watch the campaign film:
Technical sheet | Ragazzo – The Double is Back!
Client: Boy
Agency: Media.Monks
General Director: Caio Del Manto
Executive Creative Director: Luciana Haguiara and Bruno Prosperi
Creation director: Paulo Asano
Creation: André Terayama, Hitamara Tamizou, João Guilherme Nunes, Luccas Passamai.
General direction: Thiago Artimonte
Executive producer: Telma Reis
Director of photography: Eduardo Lopes
The post Ragazzo launches “O Dobro Volta!” appeared first on DNAMES.
